SPECIAL TOURISM ZONES IN SAUDI ARABIA: A NEW PARADISE FOR HOSPITALITY AND TOURISM

In 2016, when Saudi Vision 2030 was unveiled, many wondered how a country historically closed to mass tourism could become one of the world’s must-visit destinations. Less than a decade later, the answer is visible along the Red Sea coastline and in the Kingdom’s interior: massive projects, ultra-modern ecosystems, and a clear economic diversification strategy.

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Among the flagship projects are the Red Sea Project, Amaala, and Diriyah Gate, three special tourism zones designed to compete with top global destinations while embracing Saudi cultural heritage.

The Red Sea Project, developed by Red Sea Global, spans over 28,000 km², including 90 pristine islands, desert dunes, and protected natural sites. Its goal is to welcome one million visitors per year by 2030, while adhering to some of the strictest environmental standards in the world, with 100% renewable energy production and comprehensive measures to preserve marine and terrestrial biodiversity.

Further north, Amaala complements this vision, focusing on ultra-luxury and holistic wellness. This project includes high-end resorts, medical wellness centers, and immersive cultural facilities. Amaala aims to become the “Riviera of the Red Sea,” attracting a demanding international clientele and creating over 50,000 direct and indirect jobs (Amaala Official).

Closer to Riyadh, Diriyah Gate is redefining the Kingdom’s historical narrative. This USD 64 billion giga-project transforms the historic site of Diriyah, the birthplace of the Saudi dynasty, into a cultural tourism destination featuring five-star hotels, museums, souks, and event spaces. Diriyah Gate has been designated as Vision 2030’s first cultural giga-city.

These special tourism zones provide international hospitality investors with a privileged regulatory framework, targeted tax exemptions, fast-track permits, and access to a rapidly growing market. According to the Ministry of Tourism, Saudi Arabia plans to attract 100 million visitors annually by 2030, generating a tourism GDP contribution of over 10%.

However, establishing a presence in these projects requires careful preparation. Although favorable, the regulatory environment is still evolving, especially regarding foreign staff management, environmental certifications, and sustainable construction standards. Understanding local cultural values is also a key success factor for customer experience and integration within these giga-projects.

Leading global hotel chains are already positioning themselves. Marriott, Accor, Hilton, and Aman have signed strategic agreements with Red Sea Global and Diriyah Gate Development Authority, planning to open dozens of properties by the end of the decade.

These tourism zones are part of a broader repositioning of the Kingdom on the international stage, combining luxury, sustainability, culture, and innovation. They represent a major lever to achieve Vision 2030 goals of diversifying the economy and creating new revenue streams beyond hydrocarbons.

With its special tourism zones, Saudi Arabia is opening a new chapter in its economic history. For international hospitality and tourism players, this is a unique opportunity to invest in pioneering destinations backed by strong government support and a fast-growing market.

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This article was written with the assistance of AI.